As creative director of Jackson Earle Associates in London, art direction was the bread and butter of the first eight years of my career. This experience was used again when I was appointed Senior Art Director at a Copenhagen based advertising agency in 2003. In between these two posts I worked on location and in photo studios Art Directing shoots for photo agency Stockbyte (now part of Getty Images).
Campaign: 'Helsingør – putting it all together'
Elsinore campaign. Located just north of Copenhagen and a few minutes across the water to Sweden, the Municipality of Elsinore is ideally placed to be a powerhouse of commerce. For some time, however, the area has not been punching anywhere near its own weight, let alone above it.
I was tasked to help develop and implement a new concept which would help attract businesses of all types and sizes to relocate to the region.
The result is the "Putting it all together" campaign, which included brochures, promotional films, print advertising and online material.
Brochure. The brochure is broken up into the key areas which make a location great for business, and shows what the area has to offer.
Identity: "12 Byer På 12 Måneder"
12 Byer identity. This enterprise aims to better engage citizens in their cities to improve both their welfare and the design and administration of 12 cities in Denmark over the space of one year. My design is based on twelve dodecagons (12 sided polygon) intertwined. The 12 shapes can represent both the 12 cities and the 12 months. When a single element is removed from the interlocking logo, there are still 12 sides to the shape. I also supplied a palette which included 12 distinct but complementing colours plus black. Below are examples of the versatility of the graphic elements.